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Hotel Groups Meet Demand in Russia

With an increasing number of travelers discovering the wealth of cultural, historical and natural treasures Russia has on offer, international hotel chains Hyatt and InterContinental have announced plans to significantly increase their presence in this fascinating tourist destination by building 100 hotels by 2020. InterContinental has already put plans in motion for the building of new hotels in Russia, with InterContinental Moscow Tverskaya set to open its doors in November. With 186 luxury rooms and 19 exclusive suites, the hotel is located within walking distance of some of the city's most iconic attractions, such as Red Square and the Kremlin, while also being close to the central business district, making it the perfect accommodation choice for both business and leisure.

As part of the InterContinental Group, and working along with the Crocus Group, a new 1,000-bed Holiday Inn will be opening in Moscow in 2014, making it one of Europe's largest accommodation options of its kind. But the hotel groups will not only be focusing on the main centers of Russia such as Moscow and St Petersburg, they will also be extending its reach to outlying areas and Commonwealth of Independent States. Some of the cities targeted for this expansion include Ekaterinburg, Samara, Novosibirsk and Chelyabinsk. IHG will also be collaborating with local investors with regard to the franchising and managing of individual hotels throughout the country.

While IHG already has hotels in Russia's larger cities, it has identified room for growth and is planning to introduce its latest brand, Hotel Indigo, to meet demand. Hotel Indigo follows the latest trend of boutique hotels, allowing guests to enjoy the more intimate atmosphere of this accommodation style, while having the benefits and security offered by the infrastructure of a large hotel operator. As part of IHG, Holiday Inn and Crowne Plaza will also be increasing their presence in the region. To accommodate this increase in hotels, and ensure high standards are maintained, IHG will be opening a branch of the IHG Academy in Moscow in February 2012, offering world-class hospitality training.

In addition to attracting international visitors, Russia is seeing tremendous growth in domestic travel – and with 100 hotels in the pipeline, tourists will be assured of excellent accommodation options during their travels.

 



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