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MITT - Moscow Travel and Tourism International Exhibition

The Moscow Travel and Tourism International Exhibition (MITT) is one of the world’s most influential events devoted to the travel and tourism industry. The 15th anniversary of this highly successful exhibition will be held from 19 to 22 March 2008 at the modern Expocentr on the outskirts of the bustling city of Moscow, Russia. MITT serves as a platform for travel and tourism specialists from around the globe to network with others in the tourism industry, as well as showcasing their tourism packages to the general public.

MITT is a world-class event which reflects the vibrancy and significant growth taking place in domestic and international travel and tourism with both domestic and international travel becoming accessible to more people. Exhibitors can display their destinations in full-color splendor to attract the many visitors from the general public, showing them what can be experienced beyond and within Russia’s borders. MITT is held ahead of the spring and summer tourist seasons, making it the ideal time for holiday-makers to view the many travel options that are available to them.

Exhibitors and influential figures in the tourism industry make full use of the opportunities provided at MITT to study the tourism market in depth and share information as to what customers want and how to go about fulfilling their expectations. Discussions between tourism industry professionals focuses on increasing co-operation between different markets to increase the flow of tourists into Russia, as well as encouraging Russians to explore other countries and different parts of their own country. New destinations are presented and tourism trends are examined by interested parties, resulting in the generation of mutual business opportunities.

The organizers assist exhibitors to get the most out of the time and money they put into exhibiting at MITT by making a memorable impact on the market through the effective use of public relations. This includes drafting a pre-show release with information on their company, product and benefits, such as special offers exclusive to visitors. This information is then made available to press and public relations companies that attend the pre-show press conference. Exhibitors can follow up by visiting the Press Office at the show, and after the show the exhibitor’s position in a competitive market can be strengthened by a post-show press release.

In 2007 MITT drew a crowd of close to 82,000 of which more than 50,000 were tourism trade professionals. With the world becoming more of a “global village” each year, organizers are confidant that MITT 2008 will be a huge success.

 



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